UTILITARIAN AND HEDONIC MOTIVATION MODEL OF E-COMMERCE WITH DIFFERENT INTERNET DEVICES (PC/LAPTOP AND MOBILE DEVICE)
E-commerce transactions in Indonesia in 2019 were dominated by mobile devices (mobile commerce) with a percentage of 69% and the other 31% accessed through websites from browsers (J.P. Morgan, 2020). The expansion of the e-commerce environment necessitates a change of perspective from online retail...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71083 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |