BUSINESS MODEL INNOVATION STRATEGY FOR CREATIVE INDUSTRY (CASE STUDY OF STELLAR/CORONAE)
Indonesia’s creative economy sector has been a promising source of GDP based on its steadily increasing performance since 2010. Around 70% of the businesses in this sector are said to be Micro, Small, and Medium Enterprises (MSMEs). Just like any other business, MSMEs also faces challenges not only...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71289 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |