INCREASING BRAND AWARENESS OF A GREEN GROCERY STORE THROUGH SOCIAL MEDIA MARKETING COMMUNICATIONS: A CASE ON GREENKIND
GreenKind is an Indonesian green grocery store brand who want to increase sales numbers across outlets. This issue has been rooted to a lack of brand awareness that can be improved through a social media marketing communications strategy. A survey with 100 respondents was collected along with a focu...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71519 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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