INCREASING BRAND AWARENESS OF A GREEN GROCERY STORE THROUGH SOCIAL MEDIA MARKETING COMMUNICATIONS: A CASE ON GREENKIND

GreenKind is an Indonesian green grocery store brand who want to increase sales numbers across outlets. This issue has been rooted to a lack of brand awareness that can be improved through a social media marketing communications strategy. A survey with 100 respondents was collected along with a focu...

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Bibliographic Details
Main Author:	Alethia Loebis, Safira
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/71519
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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