FACTORS INFLUENCING CONSUMER BEHAVIOR ON PURCHASE DECISIONS FOR BUILDING MATERIALS PRODUCTS IN E-COMMERCE
The aim of the study is to investigate the key factors that influence the consumer behaviour by considering the altered consumer buying through online shopping platform in building materials sector. A cross-sectional analysis in a quantitative research method and a questionnaire research instrument...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72703 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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