FACTORS INFLUENCING CONSUMER BEHAVIOR ON PURCHASE DECISIONS FOR BUILDING MATERIALS PRODUCTS IN E-COMMERCE

FACTORS INFLUENCING CONSUMER BEHAVIOR ON PURCHASE DECISIONS FOR BUILDING MATERIALS PRODUCTS IN E-COMMERCE

The aim of the study is to investigate the key factors that influence the consumer behaviour by considering the altered consumer buying through online shopping platform in building materials sector. A cross-sectional analysis in a quantitative research method and a questionnaire research instrument...

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Bibliographic Details
Main Author:	Suharto, Jordan
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/72703
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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