INDONESIAN GEN Z WORK VALUES, PREFERENCE BETWEEN STARTUPS AND CORPORATIONS, AND INTENTION TO APPLY

• Main Author: Hanifah Puteri Sali, Alifia
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/74766
• Institution: Institut Teknologi Bandung

People are the key assets for any organization, they are the one creating all intangible assets, such as patents, copyrights, brands, trademarks, research, and development. This makes it important for companies to understand the desires and needs of their employees, to keep employees satisfied is to keep the company running. Currently, Gen Z makes up about 30% of the world’s population and by 2025, Gen Z is expected to make up for 27% of the workforce. This implies that, as Gen Z started to fill up the workforce, employers need to be able to attract and retain Gen Z employees, along with the phenomenon startup companies. Therefore, in this study, the researcher wants to see what kind of Work Values that Gen Z finds important, and whether it is connected to their preference to work between startup companies or corporations. From the preference, the researcher also wants to find out whether it is connected to their intention to apply to the preferred companies. This research is conducted through quantitative method using online questionnaire towards 352 Indonesian Gen Z aged 18 – 25 that has yet to work as a full-time employee. The researcher explores 7 types of Work Values (Intrinsic, Extrinsic, Supervisory, Social, Altruistic, Leisure, and Stability). This research uses t-test and Logistics Regression through JASP software to examine the relation between Work Values and Gen Z’s preferred workplace, and Chi-Square method to examine the relation between Gen Z’s preferred workplace and intention to apply. The finding of this research is expected to find what Work Values that Gen Z finds important in accordance with their preference and intention to apply, and how companies can improve their system in relation to these Work Values to attract Gen Z, the future employees.