THE INFLUENCE OF ZARAâS GREEN MARKETING IN GENERATING BRAND TRUST AND BRAND LOYALTY
The number of green marketing practices used in a company continuously increases, especially in the fashion industry, including Zara. Green marketing is a marketing approach that is not only focusing on customers’ needs and wants but also on protecting the environment. As a fast fashion brand, Zara...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76937 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!