THE INFLUENCE OF ZARAâS GREEN MARKETING IN GENERATING BRAND TRUST AND BRAND LOYALTY

The number of green marketing practices used in a company continuously increases, especially in the fashion industry, including Zara. Green marketing is a marketing approach that is not only focusing on customers’ needs and wants but also on protecting the environment. As a fast fashion brand, Zara...

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Bibliographic Details
Main Author:	Pramudya, Loudiva
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/76937
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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