UNRAVELING THE GUERILLA MARKETING ELEMENTS THAT CONTRIBUTE TO THE LIKABILITY OF ADS AMONG GENERATION Z
This research explores which elements of guerrilla marketing that affect advertisement likability among Generation Z consumers in Jabodetabek and Bandung. Despite the growing interest in guerrilla marketing strategies worldwide, there is limited academic research focused specifically on its elements...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77114 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |