STRATEGIC DECISION ANALYSIS TO MANAGE COMPETITIVE ADVANTAGE FOR SHOPEE INDONESIA

Shopee Indonesia, a key participant in the dynamic e-commerce landscape, has leveraged the power of innovative digital solutions to reach and serve a diverse customer base. Despite its success, Shopee faces unique challenges and opportunities that influence its strategic decisions and market po...

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Bibliographic Details
Main Author: Kelvin
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77162
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Institution: Institut Teknologi Bandung
Language: Indonesia

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