STRATEGIC DECISION ANALYSIS TO MANAGE COMPETITIVE ADVANTAGE FOR SHOPEE INDONESIA
Shopee Indonesia, a key participant in the dynamic e-commerce landscape, has leveraged the power of innovative digital solutions to reach and serve a diverse customer base. Despite its success, Shopee faces unique challenges and opportunities that influence its strategic decisions and market po...
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Main Author: | Kelvin |
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/77162 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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