MODELING PRIOR SHOPPING EXPERIENCE CUSTOMER SHOPEE IN INDONESIA

Shopee has grown to be one of the most popular e-commerce platforms in Southeast Asia. Shopee was the most downloaded shopping app in Asia since 2019, with 200 million app downloads that year. The fact that Shopee keeps on developing, of course Shopee itself can become one of the applications that i...

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Bibliographic Details
Main Author: Valentina Siahaan, Sarah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77441
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Institution: Institut Teknologi Bandung
Language: Indonesia