WHAT ARE THE B2C MARKET OPPORTUNITIES FOR PLANTBASED FOOD IN INDONESIA? A COMPREHENSIVE ANALYSIS OF CONSUMER BEHAVIOUR AND PREFERENCES
A healthy lifestyle is becoming increasingly important to people these days. Plant-based foods are currently one of the most well-liked healthy diet options. In place of meat, plant-based foods use ingredients that come from plants or vegetables. However, only the vegan and vegetarian communities in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77336 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |