THE IMPORTANCE OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY: A CASE STUDY OF VIDEO GAMES
Customer experience is an important aspect of any service or product that a company must focus on. However, little research is done in this field, making it an often overshadowed concept when talking about what makes a product or service successful, especially within the world of video games. This d...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77578 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |