ASSESSING CUSTOMER SATISFACTION OF AUTOMOTIVE SERVICE CENTER USING SERVQUAL

Automotive industry is connected with many aspects of the car ownership in which aftersale service being inseparable with the product. Since automotive products are used in long term, maintenance and repair becomes necessary to keep the product’s performance up to its maximum potential. This researc...

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Bibliographic Details
Main Author: Salsabila, Rafiqah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78801
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Institution: Institut Teknologi Bandung
Language: Indonesia