PROPOSED MARKETING STRATEGY FOR CICIL EMAS MULIA AT PT PEGADAIAN
This research is conducted to address issues occurring at PT Pegadaian. The first chapter explains how Cicil Emas Mulia by Pegadaian, as a financing product, faces challenges related to the realization of its sales targets. The sales realization of Cicil Emas Mulia fluctuates from year to year. Pega...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80032 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |