PROPOSED BUSINESS STRATEGY FOR LANORA FLORIST TO COMPETE AND GROW SUCCESSFULLY IN THE FUTURE
The increase in social media users in Indonesia has positively Impacted consumer attitudes towards to online shopping, one of which is In the purchase of flower bouquets and gifts. Along with the growth of the middle class and the advancement of urbanization, consumers are willing to allocate their...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80047 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |