PROVOKING CREATIVITY IN BUSINESS: THE IMPACT OF PROMOTION AND PREVENTION PROBLEM-FRAMING ON CREATIVITY IN THE COVID-19 ERA
Amidst the pivotal role of creativity in business survival, particularly accentuated by the recent COVID-19 pandemic, this study puts importance on the managers' influence on guiding employee creativity. Grounded in regulatory focus theory, prior research traditionally favored promotion-focus o...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80648 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |