THE INFLUENCE OF DEVELOPING COUNTRYâS COMPANY CSR INITIATIVES ON CONSUMER PURCHASE INTENTIONS IN THE DEVELOPED COUNTRYâS MARKET: A CASE OF INDONESIAN FOOD COMPANY IN THE NETHERLANDS
The global business landscape has witnessed the shifts of Corporate Social Responsibility (CSR) as the forefront of huge factors in shaping consumer behavior. As companies recognize the significance of aligning with socially responsible practices, the relationship between CSR initiatives and purchas...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80822 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The global business landscape has witnessed the shifts of Corporate Social Responsibility (CSR) as the forefront of huge factors in shaping consumer behavior. As companies recognize the significance of aligning with socially responsible practices, the relationship between CSR initiatives and purchase intention emerges as a pivotal factor influencing the dynamics in the marketplace. Empirical studies highlighted there is a connection between CSR initiatives and purchase intention, with consumer preference mediating the variables. This paper investigates the impact of CSR initiatives on purchase intentions of an Indonesian company in the Netherlands. Supported by data from 210 respondents, the study contributes valuable insights that can help global businesses from developing countries to navigate in the complex developed countries market dynamics. |
|---|