THE INFLUENCE OF DEVELOPING COUNTRY’S COMPANY CSR INITIATIVES ON CONSUMER PURCHASE INTENTIONS IN THE DEVELOPED COUNTRY’S MARKET: A CASE OF INDONESIAN FOOD COMPANY IN THE NETHERLANDS

THE INFLUENCE OF DEVELOPING COUNTRY’S COMPANY CSR INITIATIVES ON CONSUMER PURCHASE INTENTIONS IN THE DEVELOPED COUNTRY’S MARKET: A CASE OF INDONESIAN FOOD COMPANY IN THE NETHERLANDS

The global business landscape has witnessed the shifts of Corporate Social Responsibility (CSR) as the forefront of huge factors in shaping consumer behavior. As companies recognize the significance of aligning with socially responsible practices, the relationship between CSR initiatives and purchas...

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Bibliographic Details
Main Author: Anjani, Carissa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/80822
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Institution: Institut Teknologi Bandung
Language: Indonesia

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