THE INFLUENCE OF DEVELOPING COUNTRYâS COMPANY CSR INITIATIVES ON CONSUMER PURCHASE INTENTIONS IN THE DEVELOPED COUNTRYâS MARKET: A CASE OF INDONESIAN FOOD COMPANY IN THE NETHERLANDS
The global business landscape has witnessed the shifts of Corporate Social Responsibility (CSR) as the forefront of huge factors in shaping consumer behavior. As companies recognize the significance of aligning with socially responsible practices, the relationship between CSR initiatives and purchas...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80822 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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