EXAMINING THE LINK BETWEEN DIGITAL MATURITY, PROFITABILITY, SALES GROWTH, AND STOCK RETURNS IN INDONESIAN FAST MOVING CONSUMER GOODS (FMCG) INDUSRTY
This research investigates the impact of digital transformation on corporate stock return, analyzing the influence of digital maturity on stock returns within the Indonesian FastMoving Consumer Goods (FMCG) industry. The study is prompted by the increasing relevance of digital technologies in enhanc...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82945 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |