HARMONIZING ALGORITHMS AND USER SATISFACTION: EVALUATING THE IMPACT OF SPOTIFYâS DISCOVER WEEKLY ON CUSTOMER LOYALTY
The increasing integration of artificial intelligence (AI) in music streaming platforms has transformed user experiences, particularly through personalized features. This study investigates the impact of Spotify's "Discover Weekly" feature on user satisfaction and customer loyalty amo...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Final Project |
| 語言: | Indonesia |
| 在線閱讀: | https://digilib.itb.ac.id/gdl/view/82954 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Institut Teknologi Bandung |
| 語言: | Indonesia |