HARMONIZING ALGORITHMS AND USER SATISFACTION: EVALUATING THE IMPACT OF SPOTIFY’S DISCOVER WEEKLY ON CUSTOMER LOYALTY

HARMONIZING ALGORITHMS AND USER SATISFACTION: EVALUATING THE IMPACT OF SPOTIFY’S DISCOVER WEEKLY ON CUSTOMER LOYALTY

The increasing integration of artificial intelligence (AI) in music streaming platforms has transformed user experiences, particularly through personalized features. This study investigates the impact of Spotify's "Discover Weekly" feature on user satisfaction and customer loyalty amo...

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Bibliographic Details
Main Author: Janice, Natasha
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/82954
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Institution: Institut Teknologi Bandung
Language: Indonesia

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