ANTECEDENTS OF CUSTOMER TRUST AND LOYALTY ON SHOPEE INDONESIA
Lack of face-to-face interaction, network and software issues, and inability to touch the product become one of E-commerce constraint. Additionally with the widespread news about unsafe transaction and leak of user’s personal data on e-commerce, lead to decreasing of customer trust toward e-comme...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84185 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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