PROPOSED MARKETING STRATEGY TO IMPROVE PURCHASE INTENTION IN EVENT INDUSTRY: CASE STUDY OF ELDORADO DOME
The MICE (Meetings, Incentives, Conferences, and Exhibitions) sector plays a crucial role in Indonesia’s economic growth, with Bandung standing out as a key destination due to its thriving creative economy and diverse event offerings. Among its prominent venues, Eldorado Dome has faced significant c...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/87200 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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