PROPOSED MARKETING STRATEGY TO IMPROVE PURCHASE INTENTION IN EVENT INDUSTRY: CASE STUDY OF ELDORADO DOME

PROPOSED MARKETING STRATEGY TO IMPROVE PURCHASE INTENTION IN EVENT INDUSTRY: CASE STUDY OF ELDORADO DOME

The MICE (Meetings, Incentives, Conferences, and Exhibitions) sector plays a crucial role in Indonesia’s economic growth, with Bandung standing out as a key destination due to its thriving creative economy and diverse event offerings. Among its prominent venues, Eldorado Dome has faced significant c...

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Bibliographic Details
Main Author:	Alifia Ardhianty, Devina
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/87200
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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