Cultural Adaptation in Localization of “Every U Does Good” Campaign from English to Indonesian Versions on Unilever Global and Local Websites

• Main Author: Isti Zharfiesyah Putri
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; Indonesian; English; English; English; English; English; English; Indonesian
• Published: 2020
• Subjects: P Language and Literature
• Online Access: http://repository.unair.ac.id/102471/1/1.%20COVER.pdf; http://repository.unair.ac.id/102471/2/2.%20TABLE%20OF%20CONTENTS.pdf; http://repository.unair.ac.id/102471/3/3.%20ABSTRACT.pdf; http://repository.unair.ac.id/102471/4/4.%20CHAPTER%20I%20INTRODUCTION.pdf; http://repository.unair.ac.id/102471/5/5.%20CHAPTER%20II%20LITERATURE%20REVIEW.pdf; http://repository.unair.ac.id/102471/6/6.%20CHAPTER%20III%20RESEARCH%20METHOD.pdf; http://repository.unair.ac.id/102471/7/7.%20CHAPTER%20IV%20RESULTS%20AND%20DISCUSSION.pdf; http://repository.unair.ac.id/102471/8/8.%20CHAPTER%20V%20CONCLUSION.pdf; http://repository.unair.ac.id/102471/9/9.%20REFERENCES.pdf; http://repository.unair.ac.id/102471/10/Pernyataan%20Kesediaan%20Publikasi.pdf; http://repository.unair.ac.id/102471/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Pelokalan melalui situs web kini semakin diminati, terutama oleh perusahaan multinasional, termasuk Unilever yang melokalkan kampanye globalnya dengan judul “Every U Does Good” ke versi Indonesia, “Setiap U Beri Kebaikan”, dan memublikasikannya di situs web global dan lokal. Penelitian yang termasuk...