PENGARUH EXPECTED OUTCOME, VALUE ADDED, FREE MENTALITY, PERCEIVED COST SERTA PERCEIVED RISK PADA ATTITUDE TOWARD PAYING DAN DAMPAKNYA TERHADAP WILLINGNESS TO PAY PADA APLIKASI STREAMING JOOX VIP
Semakin mudahnya akses internet, membuat pola gaya hidup baru bagi masyarakat Indonesia rata-rata tercatat masyarakat Indonesia cenderung menghabiskan 3.5 jam per hari untuk mengakses internet melalui perangkat mobile (www.cnnindonesia.com). Semakin pesatnya perkembangan teknologi, internet dan...
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Main Author: | YODIA NOVIERA C, 041424353024 |
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Format: | Theses and Dissertations NonPeerReviewed |
Language: | English Indonesian |
Published: |
2018
|
Subjects: | |
Online Access: | http://repository.unair.ac.id/74274/1/abstrak.pdf http://repository.unair.ac.id/74274/2/full%20text.pdf http://repository.unair.ac.id/74274/ |
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Institution: | Universitas Airlangga |
Language: | English Indonesian |
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