Analysis of consumer perception on similarity, brand reputation, perceived risk and core of product of brand extension of digital camera

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Bibliographic Details
Main Authors:	, BUDIARTO, Mohammad Sofyan, , Prof.Dr. Dibyo Prabowo, MSc
Format:	Theses and Dissertations NonPeerReviewed
Published:	[Yogyakarta] : Universitas Gadjah Mada 2004
Subjects:	ETD
Online Access:	https://repository.ugm.ac.id/64222/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=25087
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Institution:	Universitas Gadjah Mada

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