PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA

This research has purpose to explain the influence of service quality, customer satisfaction and trust to customer repurchase intention on the reseller level that focused on cement product of PT Holcim Indonesia, Tbk on Solo Raya Area. A total of 120 completed questionnaires were collected for the c...

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Main Authors:	, Dhayan Effendi Kurniantoro, S. T, , Dr. Slamet Santoso Sarwono, MBA.
Format:	Theses and Dissertations NonPeerReviewed
Published:	[Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:	ETD
Online Access:	https://repository.ugm.ac.id/89798/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51065
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Institution:	Universitas Gadjah Mada

id	id-ugm-repo.89798
record_format	dspace
spelling	id-ugm-repo.897982014-08-20T02:51:00Z https://repository.ugm.ac.id/89798/ PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA , Dhayan Effendi Kurniantoro, S. T , Dr. Slamet Santoso Sarwono, MBA., ETD This research has purpose to explain the influence of service quality, customer satisfaction and trust to customer repurchase intention on the reseller level that focused on cement product of PT Holcim Indonesia, Tbk on Solo Raya Area. A total of 120 completed questionnaires were collected for the current research by trained interviewers using a convenience sample. The result is service quality has no significant effect to the repurchase intention. Customer satisfaction and trust has significant effect to the repurchase intention. The result of the analysis can be used for the company to develop the marketing strategy of Holcim product on Solo Raya Area, and also increasing service quality to the costumer satisfaction and customer trust [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Dhayan Effendi Kurniantoro, S. T and , Dr. Slamet Santoso Sarwono, MBA., (2011) PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51065
institution	Universitas Gadjah Mada
building	UGM Library
country	Indonesia
collection	Repository Civitas UGM
topic	ETD
spellingShingle	ETD , Dhayan Effendi Kurniantoro, S. T , Dr. Slamet Santoso Sarwono, MBA., PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
description	This research has purpose to explain the influence of service quality, customer satisfaction and trust to customer repurchase intention on the reseller level that focused on cement product of PT Holcim Indonesia, Tbk on Solo Raya Area. A total of 120 completed questionnaires were collected for the current research by trained interviewers using a convenience sample. The result is service quality has no significant effect to the repurchase intention. Customer satisfaction and trust has significant effect to the repurchase intention. The result of the analysis can be used for the company to develop the marketing strategy of Holcim product on Solo Raya Area, and also increasing service quality to the costumer satisfaction and customer trust
format	Theses and Dissertations NonPeerReviewed
author	, Dhayan Effendi Kurniantoro, S. T , Dr. Slamet Santoso Sarwono, MBA.,
author_facet	, Dhayan Effendi Kurniantoro, S. T , Dr. Slamet Santoso Sarwono, MBA.,
author_sort	, Dhayan Effendi Kurniantoro, S. T
title	PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
title_short	PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
title_full	PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
title_fullStr	PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
title_full_unstemmed	PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
title_sort	pengaruh kualitas layanan, kepuasan pelanggan dan kepercayaan terhadap niat pembelian ulang pada level reseller pada pt holcim indonesia, tbk - area solo raya
publisher	[Yogyakarta] : Universitas Gadjah Mada
publishDate	2011
url	https://repository.ugm.ac.id/89798/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51065
_version_	1681228845135429632

PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA

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