Diffusion of iTV advertising in Malaysia: The industry players' perspectives

This paper reports on an ongoing initiative in proposing guidelines for iTV advertising, which leads to the implementation of t-commerce for iTV in Malaysia. While the infrastructures are ready for the innovation, this paper believes that it will get onto the track soon.Hence, the preparation for it...

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Main Authors: Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina, Che Omar, Azizah
Format: Conference or Workshop Item
Language:English
Published: 2013
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Online Access:http://repo.uum.edu.my/19118/1/ICICM%202013%2099-103.pdf
http://repo.uum.edu.my/19118/
http://doi.org/10.1109/ICICM.2013.24
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Institution: Universiti Utara Malaysia
Language: English
id my.uum.repo.19118
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spelling my.uum.repo.191182016-11-10T03:14:30Z http://repo.uum.edu.my/19118/ Diffusion of iTV advertising in Malaysia: The industry players' perspectives Sarif, Siti Mahfuzah Abdul Mutalib, Ariffin Mohd Rashid, Sabrina Che Omar, Azizah QA75 Electronic computers. Computer science This paper reports on an ongoing initiative in proposing guidelines for iTV advertising, which leads to the implementation of t-commerce for iTV in Malaysia. While the infrastructures are ready for the innovation, this paper believes that it will get onto the track soon.Hence, the preparation for it should be commenced.In accordance, this paper discusses theories and concepts that support the innovation. On top of that, it details the findings of a series of interviews with entities that are directly involved with advertising practices. Based on the interviews, this paper deduces that even though Malaysians are not moving towards it yet, initiatives like carried out in this study are necessary to prepare Malaysia for the innovation. 2013 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/19118/1/ICICM%202013%2099-103.pdf Sarif, Siti Mahfuzah and Abdul Mutalib, Ariffin and Mohd Rashid, Sabrina and Che Omar, Azizah (2013) Diffusion of iTV advertising in Malaysia: The industry players' perspectives. In: International Conference on Informatics and Creative Multimedia (ICICM), 4-6 Sept. 2013, Kuala Lumpur. http://doi.org/10.1109/ICICM.2013.24 doi:10.1109/ICICM.2013.24
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
Sarif, Siti Mahfuzah
Abdul Mutalib, Ariffin
Mohd Rashid, Sabrina
Che Omar, Azizah
Diffusion of iTV advertising in Malaysia: The industry players' perspectives
description This paper reports on an ongoing initiative in proposing guidelines for iTV advertising, which leads to the implementation of t-commerce for iTV in Malaysia. While the infrastructures are ready for the innovation, this paper believes that it will get onto the track soon.Hence, the preparation for it should be commenced.In accordance, this paper discusses theories and concepts that support the innovation. On top of that, it details the findings of a series of interviews with entities that are directly involved with advertising practices. Based on the interviews, this paper deduces that even though Malaysians are not moving towards it yet, initiatives like carried out in this study are necessary to prepare Malaysia for the innovation.
format Conference or Workshop Item
author Sarif, Siti Mahfuzah
Abdul Mutalib, Ariffin
Mohd Rashid, Sabrina
Che Omar, Azizah
author_facet Sarif, Siti Mahfuzah
Abdul Mutalib, Ariffin
Mohd Rashid, Sabrina
Che Omar, Azizah
author_sort Sarif, Siti Mahfuzah
title Diffusion of iTV advertising in Malaysia: The industry players' perspectives
title_short Diffusion of iTV advertising in Malaysia: The industry players' perspectives
title_full Diffusion of iTV advertising in Malaysia: The industry players' perspectives
title_fullStr Diffusion of iTV advertising in Malaysia: The industry players' perspectives
title_full_unstemmed Diffusion of iTV advertising in Malaysia: The industry players' perspectives
title_sort diffusion of itv advertising in malaysia: the industry players' perspectives
publishDate 2013
url http://repo.uum.edu.my/19118/1/ICICM%202013%2099-103.pdf
http://repo.uum.edu.my/19118/
http://doi.org/10.1109/ICICM.2013.24
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