Diffusion of iTV advertising in Malaysia: The industry players' perspectives
This paper reports on an ongoing initiative in proposing guidelines for iTV advertising, which leads to the implementation of t-commerce for iTV in Malaysia. While the infrastructures are ready for the innovation, this paper believes that it will get onto the track soon.Hence, the preparation for it...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19118/1/ICICM%202013%2099-103.pdf http://repo.uum.edu.my/19118/ http://doi.org/10.1109/ICICM.2013.24 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |