Diffusion of iTV advertising in Malaysia: The industry players' perspectives

• Main Authors: Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina, Che Omar, Azizah
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/19118/1/ICICM%202013%2099-103.pdf; http://repo.uum.edu.my/19118/; http://doi.org/10.1109/ICICM.2013.24
• Institution: Universiti Utara Malaysia

This paper reports on an ongoing initiative in proposing guidelines for iTV advertising, which leads to the implementation of t-commerce for iTV in Malaysia. While the infrastructures are ready for the innovation, this paper believes that it will get onto the track soon.Hence, the preparation for it...