A study on customer behaviors in chain coffee shops in Vietnam
This research aims toinvestigate and understand the relationship between price, customer-based brand equity, customer satisfaction, and brand loyalty in the Vietnam’s chain coffee shops. The chain coffee shops are earning big money and growing fast in Vietnam so thatit is necessary to appreciate the...
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/93308 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |