The factors affecting purchase intention of organic foods in Vietnam market
This research helps find out the factors affecting purchase intention of organic food in Vietnam market. The results shows that there are three affecting factors: Health consciousness, safety concern and shopping habit. Among these factors, food safety concern has the biggest impact on purchase inte...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/97942 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | This research helps find out the factors affecting purchase intention of organic food in Vietnam market. The results shows that there are three affecting factors: Health consciousness, safety concern and shopping habit. Among these factors, food safety concern has the biggest impact on purchase intention. |
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