The factors affecting purchase intention of organic foods in Vietnam market

• Main Author: Pham, Quynh Trang
• Other Authors: Pham, Thi Lien
• Format: Final Year Project
• Language: English
• Published: H. : ĐHQGHN 2020
• Subjects: Organic foods; Purchase intention; Health consciousness; Shopping habit
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/97942
• Institution: Vietnam National University, Hanoi

This research helps find out the factors affecting purchase intention of organic food in Vietnam market. The results shows that there are three affecting factors: Health consciousness, safety concern and shopping habit. Among these factors, food safety concern has the biggest impact on purchase inte...