Blim: Exploring Minimalist Design Approach on Digital Advertisements of Snacks to Promote Effective Consumer Purchasing Decisions

• Main Author: Lu, Brigette L.
• Format: text
• Published: Animo Repository 2022
• Subjects: digital advertisements; minimalist design; consumer purchasing decisions; formalist theory; participatory culture; Arts and Humanities; Graphic Design
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/arts_da/10; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1114&context=conf_shsrescon
• Institution: De La Salle University

This paper discusses how the composition of minimalist digital advertisements of snacks can effectively promote positive consumer purchasing decisions through Blim–a brand created for the purpose of this research. A visually minimalist poster advertisement, especially for snacks, is not commonly fou...