Blim: Exploring Minimalist Design Approach on Digital Advertisements of Snacks to Promote Effective Consumer Purchasing Decisions
This paper discusses how the composition of minimalist digital advertisements of snacks can effectively promote positive consumer purchasing decisions through Blim–a brand created for the purpose of this research. A visually minimalist poster advertisement, especially for snacks, is not commonly fou...
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| Format: | text |
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Animo Repository
2022
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| Online Access: | https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/arts_da/10 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1114&context=conf_shsrescon |
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| Institution: | De La Salle University |