A Proposed advertising campaign for San Miguel super dry
The advertising campaign will center on San Miguel Super Dry Beer, the company's premium brand and the only dry beer in the country. The ad campaign's main objective is to increase the consumption of Super Dry by creating awareness among 90% of its target market (AB and upper C) that this...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1993
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16821 |
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| Institution: | De La Salle University |
| Language: | English |