A Proposed marketing plan for Del Monte Sweet Style Spaghetti Sauce, Del Monte Philippines, Inc.

Del Monte Sweet Style Spaghetti Sauce currently holds 3.7% market share and has been available to consumers for almost a year now. For fiscal year 1996, it is proposed that product improvements be done to make it more competitive in the market and thus capture a more significant portion of the total...

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Bibliographic Details
Main Authors: Ching, Luzcel Marie G., Gonzales, Jennifer V., Gonzalez, Genevieve Y.
Format: text
Language:English
Published: Animo Repository 1994
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16842
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Institution: De La Salle University
Language: English

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