Factors that influence Filipino consumers' impulsive buying behavior
This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will h...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2010
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/7114 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will help determine which of the factors significantly affect a person's impulsivity with regards to his/her buying behavior. Multiple Regression and Analysis of Variance was used to come up with the results for this research. |
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