Factors that influence Filipino consumers' impulsive buying behavior

This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will h...

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Main Authors: Adan, Anna Patricia, Cabral, Penny April, Calma, Julia Raisa
Format: text
Language:English
Published: Animo Repository 2010
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/7114
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-7758
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-77582021-07-24T02:29:59Z Factors that influence Filipino consumers' impulsive buying behavior Adan, Anna Patricia Cabral, Penny April Calma, Julia Raisa This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will help determine which of the factors significantly affect a person's impulsivity with regards to his/her buying behavior. Multiple Regression and Analysis of Variance was used to come up with the results for this research. 2010-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/7114 Bachelor's Theses English Animo Repository Consumers--Philippines Consumer behavior Motivation research (Marketing)
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Consumers--Philippines
Consumer behavior
Motivation research (Marketing)
spellingShingle Consumers--Philippines
Consumer behavior
Motivation research (Marketing)
Adan, Anna Patricia
Cabral, Penny April
Calma, Julia Raisa
Factors that influence Filipino consumers' impulsive buying behavior
description This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will help determine which of the factors significantly affect a person's impulsivity with regards to his/her buying behavior. Multiple Regression and Analysis of Variance was used to come up with the results for this research.
format text
author Adan, Anna Patricia
Cabral, Penny April
Calma, Julia Raisa
author_facet Adan, Anna Patricia
Cabral, Penny April
Calma, Julia Raisa
author_sort Adan, Anna Patricia
title Factors that influence Filipino consumers' impulsive buying behavior
title_short Factors that influence Filipino consumers' impulsive buying behavior
title_full Factors that influence Filipino consumers' impulsive buying behavior
title_fullStr Factors that influence Filipino consumers' impulsive buying behavior
title_full_unstemmed Factors that influence Filipino consumers' impulsive buying behavior
title_sort factors that influence filipino consumers' impulsive buying behavior
publisher Animo Repository
publishDate 2010
url https://animorepository.dlsu.edu.ph/etd_bachelors/7114
_version_ 1712576695376019456