Factors that influence Filipino consumers' impulsive buying behavior
This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will h...
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oai:animorepository.dlsu.edu.ph:etd_bachelors-77582021-07-24T02:29:59Z Factors that influence Filipino consumers' impulsive buying behavior Adan, Anna Patricia Cabral, Penny April Calma, Julia Raisa This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will help determine which of the factors significantly affect a person's impulsivity with regards to his/her buying behavior. Multiple Regression and Analysis of Variance was used to come up with the results for this research. 2010-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/7114 Bachelor's Theses English Animo Repository Consumers--Philippines Consumer behavior Motivation research (Marketing) |
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Consumers--Philippines Consumer behavior Motivation research (Marketing) Adan, Anna Patricia Cabral, Penny April Calma, Julia Raisa Factors that influence Filipino consumers' impulsive buying behavior |
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This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will help determine which of the factors significantly affect a person's impulsivity with regards to his/her buying behavior. Multiple Regression and Analysis of Variance was used to come up with the results for this research. |
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Adan, Anna Patricia Cabral, Penny April Calma, Julia Raisa |
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Adan, Anna Patricia Cabral, Penny April Calma, Julia Raisa |
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Adan, Anna Patricia |
title |
Factors that influence Filipino consumers' impulsive buying behavior |
title_short |
Factors that influence Filipino consumers' impulsive buying behavior |
title_full |
Factors that influence Filipino consumers' impulsive buying behavior |
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Factors that influence Filipino consumers' impulsive buying behavior |
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Factors that influence Filipino consumers' impulsive buying behavior |
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factors that influence filipino consumers' impulsive buying behavior |
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Animo Repository |
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2010 |
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https://animorepository.dlsu.edu.ph/etd_bachelors/7114 |
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