Factors that influence Filipino consumers' impulsive buying behavior

• Main Authors: Adan, Anna Patricia, Cabral, Penny April, Calma, Julia Raisa
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Consumers > Philippines; Consumer behavior; Motivation research (Marketing)
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7114
• Institution: De La Salle University

This research is about impulsive buying and the factors (self-esteem, reference groups, money attitude and envy) that influences it. 300 respondents (150 Filipino female adolescents and young adults and 150 Filipino male adolescents and young adults) were asked to answer a set of surveys that will h...