Self-esteem, product perception and social interaction as predictors of shopping behavior of Filipinos

• Main Authors: Bunsoy, Nina Ricci G., Kwon, Najin, Rodriguez, Anna Virgilia V.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Shopping > Philippines; Consumer behavior > Philippines; Consumers > Philippines; Consumers > Psychology; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8850
• Institution: De La Salle University

This quantitative study investigates self-esteem, product perception and social interaction as predictors of shopping behavior of Filipinos. Two hundred one (201) Filipino young urban professionals around Metro Manila participated in this study. The participants answered four scales for this study namely: Self-Esteem Rating Scale (SERS), Product Perception Rating Scale (PPRS), Perceived Social Support-Family/Friends Scale (PPS-Fa)/ (PSS-Fr), and Shopping Experience Scale (SES). The respondents were gathered through field survey, online and emailed survey. The collected data were analyzed using correlation and multiple linear regression. At the end of the study, the researchers concluded that both Self Esteem and Social Interaction have a relationship with shopping behavior but only Social Interaction could predict the shopping behavior of the Filipino young professionals. Among the three independent variables, Social Interaction was considered as the best predictor of shopping behavior in terms quality and quantity of the products.