Self-esteem, product perception and social interaction as predictors of shopping behavior of Filipinos

• Main Authors: Bunsoy, Nina Ricci G., Kwon, Najin, Rodriguez, Anna Virgilia V.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Shopping > Philippines; Consumer behavior > Philippines; Consumers > Philippines; Consumers > Psychology; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8850
• Institution: De La Salle University

This quantitative study investigates self-esteem, product perception and social interaction as predictors of shopping behavior of Filipinos. Two hundred one (201) Filipino young urban professionals around Metro Manila participated in this study. The participants answered four scales for this study n...