Attitudes and motivational factors that influence consumers to shop online
The study aimed to understand the attitudes and motivational factors that influence Filipino consumers to shop online using both qualitative and quantitative methods of research. Two components of attitude, affective and cognitive, as well as three motivational factors such as ease of use, usefulnes...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/9254 |
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| Institution: | De La Salle University |
| Language: | English |
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