An Integrated marketing communications campaign for Citibank PremiereMiles

Citibank in the Philippines is the leading credit card company and the market leader in the said industry. By combining local expertise with the strength of Citibanks worldwide consumer banking network, we are able to offer some of the worlds leading range of financial services, especially credit ca...

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Bibliographic Details
Main Author: Ingua, Mary Anne M.
Format: text
Language:English
Published: Animo Repository 2009
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4422
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Institution: De La Salle University
Language: English