An integrated marketing communications campaign on CD Jeans

• المؤلف الرئيسي: Urriquia, Aileen Manikad
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2010
• الموضوعات: Communication in marketing; Sales promotion; Advertising; CD Jeans > Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/4423

Direct selling industry remains to be in healthy position even in the midst of the global economics crisis. In the Philippines, this booming industry has caught the interests of new local and multinational companies that are now entering the direct selling market. While the other companies are thivi...