An integrated marketing communications campaign on CD Jeans

• 主要作者: Urriquia, Aileen Manikad
• 格式: text
• 語言: English
• 出版: Animo Repository 2010
• 主題: Communication in marketing; Sales promotion; Advertising; CD Jeans > Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/4423
• 機構: De La Salle University

Direct selling industry remains to be in healthy position even in the midst of the global economics crisis. In the Philippines, this booming industry has caught the interests of new local and multinational companies that are now entering the direct selling market. While the other companies are thivi...